# campfireanalytics.com > AI-optimized mirror of campfireanalytics.com containing 50 pages totalling 23,031 words of clean markdown content, structured data, and semantic HTML. Original source: https://campfireanalytics.com/. Last updated: 2026-06-15T02:52:44.625Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [site-root.html](/content/site-root.html) (1 words) ## Articles & Blog Posts - [BLOG](/content/blog/tag/e-commerce/index.html) (30 words) - [Setting up a SQL Temporal Table — Campfire Analytics](/content/blog/2020/12/10/sql-temporal-tables/index.html): The temporal table is a valuable tool that automates row-versioned processes, streamlines data archiving, and facilitates slowly changing dimension operations., The temporal table is a valuable tool that automates row-versioned processes, streamlines data archiving, and facilitates slowly changing dimension operations. (1,295 words) - [blog/tag/mental-health/index.html](/content/blog/tag/mental-health/index.html) (1 words) - [welcome/index.html](/content/welcome/index.html) (1 words) - [Campfire Analytics Blog](/content/blog/index.html) (1,457 words) - [Our Team](/content/cf-roster/index.html) (141 words) - [Why every workplace needs a mental health policy](/content/blog/2019/10/1/why-every-workplace-needs-a-mental-health-policy/index.html): Through the work of the Diversity & Inclusion Forum, we discussed and identified potential impact of de-stigmatizing mental health in the workplace., Through the work of the Diversity & Inclusion Forum, we discussed and identified potential impact of de-stigmatizing mental health in the workplace. (696 words) - [WHO WE WORK WITH](/content/who-we-work-with/index.html) (556 words) - [Adobe Analytics — Blog](/content/blog/tag/adobe-analytics/index.html) (1,398 words) - [Some Background on React](/content/blog/2020/4/10/react-context-in-action/index.html): After reading this blog, you will have a simple React application with a couple of Google Analytics beacons implemented which fire upon clicking any of the application buttons., After reading this blog, you will have a simple React application with a couple of Google Analytics beacons implemented which fire upon clicking any of the application buttons. (1,130 words) - [Stop Using Excel for Enterprise Reporting! — Campfire Analytics](/content/blog/2019/12/13/stop-using-excel-for-enterprise-reporting/index.html): By moving a client’s Excel-driven dashboard to a cloud-connected Tableau view, we improved pipeline resilience, decreased update time, and expanded analysis capabilities., By moving a client’s Excel-driven dashboard to a cloud-connected Tableau view, we improved pipeline resilience, decreased update time, and expanded analysis capabilities. (688 words) - [Campfire: More Than Just Pie (Charts) — Campfire Analytics](/content/blog/2019/12/18/more-than-just-pie-charts/index.html): Every month at Campfire we set aside time to celebrate birthdays and work anniversaries. Here is a look at the recipes I made for these celebrations in 2019 using a Tableau dashboard., Every month at Campfire we set aside time to celebrate birthdays and work anniversaries. Here is a look at the recipes I made for these celebrations in 2019 using a Tableau dashboard. (371 words) - [What it's like to interview at Campfire — Campfire Analytics](/content/blog/2021/3/24/what-its-like-to-interview-at-campfire/index.html): At Campfire Analytics, we recruit by evaluating candidates holistically instead of just bullet points on their resume. Here’s what that looks like in practice., At Campfire Analytics, we recruit by evaluating candidates holistically instead of just bullet points on their resume. Here’s what that looks like in practice. (565 words) - [click-through campaigns](/content/blog/tag/click-through-campaigns/index.html) (1,094 words) - [Click-Through Campaigns for Dummies — Campfire Analytics](/content/blog/2019/11/8/click-through-campaigns-for-dummies/index.html): If you are a Digital Marketer, chances are you are using social, paid, email, and/or affiliate campaigns to drive click-throughs to your website. While your marketing tool may be showing you a good volume of clicks, it is important to not simply take those numbers at face value. Several factors can , (1,093 words) - [BLOG](/content/blog/tag/google-analytics/index.html) (794 words) - [Campfire's Tips for Working Effectively From Home](/content/blog/2020/4/21/campfires-tips-for-working-effectively-from-home/index.html): Working from home is a formidable transition for everyone, so we’ve asked our staff for their tips and tricks on effectively working away from the office., Working from home is a formidable transition for everyone, so we’ve asked our staff for their tips and tricks on effectively working away from the office. (693 words) - [The Two Most Important Things You Can Do to Build a Sustainable A/B Testing Practice](/content/blog/2017/7/30/building-a-sustainable-testing-practice/index.html): Reading Time: 5 minutes, (609 words) - [Google Analytics Attribution Isn't What You Think It Is — Campfire Analytics](/content/blog/2017/10/13/google-analytics-attribution-is-not-what-you-think-it-is.html): Reading Time: 10 minutes What is the attribution model used for Google Analytics’ standard Acquisition reports?  Last Interaction, right?  Not exactly. The default model in Google Analytics is, in fact, Last Non-Direct Click.   While this may seem to be a subtle d, (772 words) - [Unexpected Visitors in Adobe Analytics — Campfire Analytics](/content/blog/2020/7/21/changing-data-in-adobe-analytics/index.html): If you monitor your website’s performance with an Adobe Analytics dashboard, you may notice that the total visits for a prior month sometimes change. What’s going on?, If you monitor your website’s performance with an Adobe Analytics dashboard, you may notice that the total visits for a prior month sometimes change. What’s going on? (732 words) - [Building Your Web Optimization Framework — Campfire Analytics](/content/blog/2020/10/9/building-your-web-optimization-framework/index.html): A big mistake businesses often make is not having a well-defined web optimization strategy, which will lead to wins when it aligns with your business goals., A big mistake businesses often make is not having a well-defined web optimization strategy, which will lead to wins when it aligns with your business goals., Discover & share this Halloween GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs. (505 words) - [What Airflow Is](/content/blog/2020/02/03/apache-airflow-schedule-and-automate-your-data-related-tasks.html): Apache Airflow is a platform made popular for automating ETL and other data analytics pipelines, but it can also be used for almost any kind of programmatic task., Apache Airflow is a platform made popular for automating ETL and other data analytics pipelines, but it can also be used for almost any kind of programmatic task. (521 words) - [BLOG](/content/blog/tag/testing/index.html) (597 words) - [BLOG](/content/blog/tag/web-analytics/index.html) (1,931 words) - [Partnerships](/content/blog/tag/partnerships/index.html) (38 words) - [Building Your Web Optimization Framework](/content/blog/tag/optimization/index.html) (623 words) - [A/B Testing](/content/blog/category/a-2fb-testing/index.html) (597 words) - [Life as a parent at Campfire — Campfire Analytics](/content/blog/2022-06-16/life-as-a-parent-at-campfire/index.html): As a new parent, you are always worrying if your newborn has everything that she needs. The flexibility and empathy that the Campfire team provides is like no other place I have worked at., As a new parent, you are always worrying if your newborn has everything that she needs. The flexibility and empathy that the Campfire team provides is like no other place I have worked at. (495 words) - [Caring for Our Employees — Campfire Analytics](/content/blog/2020/3/20/caring-for-our-employees-during-covid-19/index.html): Campfire Analytics was founded with a singular guiding principle: put people first. This isn’t a plan for COVID-19; this is how we’ve run our business from day 1., Campfire Analytics was founded with a singular guiding principle: put people first. This isn’t a plan for COVID-19; this is how we’ve run our business from day 1. (462 words) - [COVID-19](/content/blog/tag/covid-19/index.html) (63 words) - [Web Analytics Solutions: Google Analytics vs Adobe Analytics](/content/blog/2020/5/5/web-analytics-solutions-adobe-google-analytics/index.html): Our mission is to build sustainable analytics solutions for our clients, and a common choice our clients make is which platform is best for web analytics., Our mission is to build sustainable analytics solutions for our clients, and a common choice our clients make is which platform is best for web analytics. (677 words) - [BLOG](/content/blog/tag/aws/index.html) (30 words) - [BLOG](/content/blog/tag/web-traffic/index.html) (37 words) - [BLOG](/content/blog/tag/parenting/index.html) (42 words) - [[Campfire Analytics](/content/blog?author=593f3649ff7c50ca37764963/index.html)](/content/blog/2020/6/12/black-lives-matter/index.html): Campfire Analytics stands with people of color in protest against systemic racism in the United States., Campfire Analytics stands with people of color in protest against systemic racism in the United States. (133 words) - [CAMPFIRE ANALYTICS](/content/contact-us/index.html) (45 words) - [Be you. With us.](/content/careers/index.html) (95 words) - [BLOG](/content/blog/tag/company-culture/index.html) (100 words) - [BLOG](/content/blog/tag/implementation/index.html) (36 words) - [BLOG](/content/blog/tag/remote-work/index.html) (123 words) - [Black Lives Matter](/content/blog/tag/black-lives-matter/index.html) (28 words) - [Excel dashboards](/content/blog/tag/excel-dashboards/index.html) (32 words) - [blog/2019/1/31/adobe-analytics-segments-which-container-should-i-use.html](/content/blog/2019/1/31/adobe-analytics-segments-which-container-should-i-use.html) (1 words) - [The Diversity Bonus: Campfire's Journey to Recognizing Cognitive Diversity](/content/blog/2019/10/25/the-diversity-bonus-campfires-journey-to-recognizing-cognitive-diversity.html): If you’re looking to find ways to improve your bottom line or are facing complex problems within your organization, it may be worth looking first at the diversity of your workplace. Workplace diversity is more than just the right thing to do to make society more integrated and just. It can also pr, (620 words) - [Is Your Paid Search Cannibalizing Your Organic Search Traffic?](/content/blog/2017/6/16/paid-search-cannibalization/index.html): Reading Time: 5 minutes While doing a monthly web deep dive for one of our larger clients, we noticed a sharp decline in organic search traffic. Ultimately, our investigation revealed that paid search was cannibalizing what was otherwise “free” organic search traffic. In the end, our findings led t, (537 words) - [who we are](/content/who-we-are/index.html) (264 words) - [Campfire Analytics is Now a Google Cloud Partner—About Time, Right?](/content/blog/2025/2/18/campfire-analytics-is-now-a-google-cloud-partner/index.html): After nine years of architecting, engineering, and wrangling cloud data into submission using GCP products, we finally went and made it official: Campfire Analytics is now a Google Cloud Partner., After nine years of architecting, engineering, and wrangling cloud data into submission using GCP products, we finally went and made it official: Campfire Analytics is now a Google Cloud Partner. (214 words) - [BLOG](/content/blog/tag/careers/index.html) (32 words) - [A/B testing](/content/blog/tag/a-2fb-testing/index.html) (36 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives